Love it or hate it, millennials are taking over and brands are starting to notice! I’m loving this new millennial-centric rush (especially in the beauty community) because it’s forcing brands to be more innovative and creative. Gone are the days of die hard customers that only use one brand of makeup for the rest of their days. Color Illuminating Shine Sheer Shine Lipstick 0.06 oz 919 Fantastical Makeup. Millennials ain’t having that! We like to switch things up. Estee Lauder / Pure Color Envy Sculpting Lipstick 330 Impassioned 0.12 oz. We may love one foundation one day and then love a completely different one the next. That’s just how millennials roll!Īnd if you ask me, it’s about time that brands like Estee Lauder has jumped on the wave. For decades, Estee Lauder has always been the go to high end makeup brand for women with mature skin. So they’ve always used older spokesmodels and stuck to creating classic, staple products that are practical–never trendy.
For a while, this approach worked because there were still plenty of die hard Estee Lauder fans holding on for dear life. I rolled my eyes a bit when Estee Lauder first announced that Kendall Jenner would be the brand’s spokesperson but I’m starting to see where they’re going with this.īut as newer brands popped up on the scene with flashy, trendy new products for millennials to snatch up in seconds it became clear that Estee Lauder needed to shake things up a bit. Within the last few years, Estee Lauder has slowly transformed their classic, iconic brand into a millennial oasis that caters to all makeup junkies. From the die hard ladies who still wear “pancake base” and “rogue” to the trendy YouTuber willing to try anything, Estee Lauder has something special for you!Įstee Lauder’s latest release, the Pure Color Love Lipsticks, are a millennial makeup lovers dream because they’re pigmented, easy to apply, smooth, creamy and long lasting. So whether you love red, pink, purple or grey, Estee Lauder is bound to have a shade for you with the Pure Color Love Lipsticks! Yes, honey, the Estee Lauder Pure Color Love Lipsticks has it all! The line features 30 shades in 4 finishes including: Creme, Chrome, Shimmer and Matte. 450 Orchid Infinity mid-tone berry wine.480 Nova Noir sheer blackened violet with purple shimmer.The Pure Color Love Lipsticks come housed in the most luxurious clear diamond-like packaging with regal metallic silver tubes that have a nice weight to them without feeling too heavy. Even the cut of the lipstick has a luxurious feel as its blunt cut head on instead of a traditional slanted tip. The result is more coverage with less work and effort. The sharp square bullet makes it easy to line and fill your lips for a clean, crisp look that’s pretty and polished without the lip pencil. At first, I thought the blunt cut would feel a bit awkward and end up being hard to apply but the shape actually makes the Pure Color Love Lipsticks much easier to maneuver than a regular lipstick because it’s so precise.
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